wow. Really interesting. A few days ago I wrote about the Tippex YouTube/ Hunters & Bear Campaign. Just a view hours ago I got a comment at this post. In the first moment I thought it is a spam comment like the bunch I got in the last few weeks. But when I looked closer the comment looked serios and so I clicked tension-filled on the bit.ly-Link.
And there I saw a post how the campaign performed, from the responsible agency. I’m really impressed now. It’s not like, that my blog has many views and this post we are talking about had, to be honest, no views 😉 But somehow they tracked my blog or just pushed an robot out there. I don’t know, do you?
Not only that they are trying to get a lot views for the campaign itself. In the next step they’re trying to reach the people who were talking about the campaign directly, like me. In this way they make sure, that the brand name is a bit longer in our mind. Plus the agency gets a lot of credits. People outside of Ireland will know them from now on. Looks like a win-win business. Maybe only for a few more days or weeks until the hunter & bear passed out of our mind again.
What do you think?
One other thing: In my last semester I had a group work about a social media campaign of a video on demand company. During our creative phase we tought exactly about a way how we can use this style to make their youtube channel more popular. Sad, that we had not that much freedom for it – or was it just, that we didn’t really think about an idea?